{"id":38291,"date":"2020-03-18T08:16:55","date_gmt":"2020-03-18T07:16:55","guid":{"rendered":"https:\/\/www.datalex.ch\/?p=38291"},"modified":"2020-12-28T15:39:18","modified_gmt":"2020-12-28T14:39:18","slug":"out-of-control","status":"publish","type":"post","link":"https:\/\/www.datalex.ch\/en\/b1\/out-of-control\/","title":{"rendered":"TINDER &#038; CIE | HOW ADTECH COMPANIES ARE ILLEGALLY COLLECTING MASSIVE USER DATA"},"content":{"rendered":"\n<p>A Norwegian study called \u201c<strong>Out Of Control<\/strong>\u201d was published today 14 January 2020, reporting how the AdTech industry is using Mobile Applications, including online dating platforms, such as Tinder, Grindr, Clue or OKCupid are massively collecting user data through mobile apps and sharing personal and sensitive personal data to third parties without the user\u2019s consent, information and alleging clear violations of the GDPR.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Two reports are available which includes:<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>a general overview called&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/fil.forbrukerradet.no\/wp-content\/uploads\/2020\/01\/2020-01-14-out-of-control-final-version.pdf\" target=\"_blank\">OUT OF CONTROL: How consumers are exploited by the online advertising industry<\/a>;&nbsp;<\/strong>and&nbsp;<\/li><li>a technical report called&nbsp;&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/fil.forbrukerradet.no\/wp-content\/uploads\/2020\/01\/mnemonic-security-test-report-v1.0.pdf\" target=\"_blank\">\u201cOUT OF CONTROL\u201d \u2013 A REVIEW OF DATA SHARING BY POPULAR MOBILE APPS<\/a><\/strong>.&nbsp;<\/li><\/ol>\n\n\n\n<p><strong>The first 186 pages report shows how consumers are exploited by the online advertising industry.<\/strong><\/p>\n\n\n\n<p>We summarized it in a short 5&#8242; video below:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Out of Control: a deep dive into the digital advertising and data sharing practices\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/xtH4CyDSpLA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>WHAT THE REPORT CONTAINS<\/strong><\/p>\n\n\n\n<p>This Norwegian study, coordinated with 10 other associations, including the Swiss French speaking division of the Swiss Consumer Federation, reports how consumers are exploited by the Adtech industry via mobile Apps using dating platforms.&nbsp;The disclosure of personal data, involved, in some case, even HIV status of member of online dating platforms for target advertising, even using personal data for discrimination.&nbsp;<\/p>\n\n\n\n<p>The first report (non technical) talks about (1)&nbsp;<strong>Profiling and targeted advertising<\/strong>, and how the players of the adtech industry are organized to get the most of personal data, especially to monetize it; (2) the&nbsp;<strong>harmful effects&nbsp;<\/strong>of profiling and behavioural advertising, such as discrimination, manipulation, lack of trust, asymmetries in the digital world, fraud, freedom of expression, etc.; (3) the data flows with third parties and how the transfer mechanisms between mobile Apps and third parties work to allow \u201cshadow companies\u201d to use such data to make profits; (4) information and pretended choices for the users; (5) a legal analysis of the requirements and potential violations of the GDPR.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WHAT THE LEGAL ANALYSIS EXPLAINS<\/strong><\/h2>\n\n\n\n<p>The legal analysis provides 2 elements that are of interests: (1) the roles and responsibilities of the parties (controllers, processors and joint controllers); and (2) what legal bases could or should be used.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Different parties<\/strong><\/h3>\n\n\n\n<p>The report explains that in terms of roles and responsibilities:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>the&nbsp;<strong>consumer&nbsp;<\/strong>is the data subject;<\/li><li>the&nbsp;<strong>app providers&nbsp;<\/strong>are&nbsp;controllers,&nbsp;<\/li><li>the&nbsp;<strong>AdTech third parties<\/strong>&nbsp;receiving personal data from the apps are either&nbsp;processors, separate&nbsp;controllers,&nbsp;or joint controllers, depending on how and under what terms they use the personal data;<\/li><li><strong>third parties<\/strong>&nbsp;<strong>providing basic analytics or error logging functions&nbsp;<\/strong>for the app provider may be considered a data processor if it is acting only upon the&nbsp;instructions of the publisher&nbsp;;<\/li><li><strong>marketers&nbsp;<\/strong>that are involved in the purchase of targeted advertising can be considered&nbsp;joint controllers, even if they do not actually process personal data themselves, as long as they define the means purposes of the processing.<\/li><\/ul>\n\n\n\n<p><strong>Legal bases<\/strong><\/p>\n\n\n\n<p>The report refers (p. 168) to the EDPS and art. 29WP\u2019s opinion that \u201c<em>the opt-in consent would almost always be required [\u2026] for tracking and profiling for purposes of direct marketing, behavioural advertisement, location-based advertising or tracking-based digital market research<\/em>.\u201d. This means that unless there is another legal basis, such as the legitimate interest of the company processing the data, consent is the only way to justify this processing activity (in some cases explicit consent should even be necessary) to comply with the GDPR.<\/p>\n\n\n\n<p><strong>THREE COMPLAINTS TO DATA PROTECTION AUTHORITIES<\/strong><\/p>\n\n\n\n<p>As a result, 3 complaints have been filed to Data Protection Authorities by the Norwegian Consumer Council against Grindr and five other companies, such as Twitter\u2019s MoPub, AT&amp;T, AppNexus, OpenX, AdColony and Smaato.&nbsp;<\/p>\n\n\n\n<p>The first complaint (available&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/fil.forbrukerradet.no\/wp-content\/uploads\/2020\/01\/20200114-complaint-grindr-twitter-mopub-appnexus-openx.pdf\" target=\"_blank\">here<\/a>) is filed against Grindr, AppNexus Inc and OpenX Software Ltd.. To take the example of Grindr, the report outlines that the following personal data are collected:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>chat message text, chat message images,&nbsp;<\/li><li>e-mail address, display name, \u201cAbout Me\u201d, age, height, weight,&nbsp;<\/li><li>body type, position, ethnicity, relationship status,&nbsp;<\/li><li>\u201cMy Tribes\u201d, \u201cI\u2019m Looking For\u201d,&nbsp;<\/li><li>gender, pronouns,&nbsp;<\/li><li>HIV status, last tested date,&nbsp;<\/li><li>profile picture, linked Facebook data, linked Twitter data, linked Instagram data,&nbsp;<\/li><li>location data, IP address, and device ID, such as Google Advertising ID&nbsp;<\/li><\/ul>\n\n\n\n<p>Such categories of personal data are shared with 3rd party analytics and advertising companies performing behavioral advertising on the free versions of the Apps.<\/p>\n\n\n\n<p>More information on the study on the web page of the \u201c<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.forbrukerradet.no\/out-of-control\/\" target=\"_blank\">Out of Control<\/a><\/strong>\u201d report, with the&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/fil.forbrukerradet.no\/wp-content\/uploads\/2020\/01\/2020-01-14-out-of-control-final-version.pdf\" target=\"_blank\">standard report<\/a>&nbsp;and the&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/fil.forbrukerradet.no\/wp-content\/uploads\/2020\/01\/mnemonic-security-test-report-v1.0.pdf\" target=\"_blank\">technical report accessible here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article summarizes how advertising companies are exploiting users&#8217; personal data for their own benefit without the user&#8217;s control over his or her data.<\/p>\n","protected":false},"author":2,"featured_media":38191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[561],"tags":[],"class_list":["post-38291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decoding how advertising companies&#039; using personal data for their benefit<\/title>\n<meta name=\"description\" content=\"We explain in which instrusive manner some advertising companies use personal data in dating Apps thanks to the out of control report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.datalex.ch\/en\/b1\/out-of-control\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decoding how advertising companies&#039; 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